JAIMEE ON WALL (2).PNG

𝖂𝖍𝖔 𝖆𝖗𝖊 𝖞𝖔𝖚? In connecting with yourself and identifying who you are within a society, what empowers you? 

WAY is the bridge between art forms, expression, and diversity in inspiration. The importance of understanding what we wear on our bodies and how this transgresses to an art form in itself. Through sustainability in practice and culture, we believe in building a community embedded in connectivity across art forms. 

As a collective of like-minded designers and creatives, we have a shared vision and understanding of what it means to be a visionary in the modern age. We aim to create a community where innovative designers cross paths, connect, and create together; therefore, giving voice to designers with fully conscious creativity.

As well as connecting creatives to the community, WAY strives to achieve the same alternative movement: connecting the community to creatives. Where materialisation and expression align, individual innovative identities meld together and are communicated through outward presentation.

We at WAY have built a platform and community that begins from the process of creation within oneself. The process is a simple 3-step connection: from character to community, to designers who drive us with common conscience.

We believe self-knowledge is the antidote to endless consumption.